Editorial Style Guide


The following style guide covers our most common style questions and general practices for web content. For any item not outlined here, refer to the Chicago Manual of Style.

This is a living document. When style questions emerge and are decided, they should be added to this style guide.

General notes

Use standard American English spelling.

Remember our voice. Use “you,” and speak directly to our audience. See our voice and tone guidelines for details.

Refer to the Institute, not INET. Use “the Institute” (no capital in “the”) when referencing our organization. On our website, you do not need to write our full name unless it is needed for clarity. Do not use the acronym INET.

Remain nonpartisan. We believe new economic thinking must be open and non-dogmatic. While we often criticize policies, we do not ascribe to any one political agenda.

Use inclusive language. Avoid sexist language and casting individual pronouns as “he.” Recast the sentence into the plural, or avoid the use of pronouns altogether:

Incorrect: We are committed to giving every young scholar the tools to draw his own conclusions.

Correct: We are committed to giving young scholars the tools to draw their own conclusions.

If a singular pronoun is unavoidable, use “he or she,” not “he/she.”

Avoid gender-specific titles. For example, unless referring to a specific person’s title, use “chair” instead of “chairman,” and “representative” or “senator” instead of “congressman.”

Show a diverse/international perspective. Ensure imagery shows diverse scholars and students (race, gender, age level, country of origin, etc.). In content, look for and remove US-centric biases or statements that exclude economists from other countries.

Reference guide

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